Color + Material Design

RODEO

The IVY PARK Rodeo collection pays homage to the Black pioneers that have influenced cowboy and cowgirl culture, despite being excluded from American Western history. This collection thoughtfully remixes classic streetwear and athletic wear fused with inspiration from the Black cowboy + cowgirl experience by utilizing dark denim fabrics and washed heavy French terry materials throughout as well as utilitarian inspired design details.  

Footwear Designer: Laura Pechart

Color + Material Designer: Me

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Flex Park